Gender Stereotyping:
Gender stereotyping occurs when we consciously or unconsciously assign traits or characteristics to a gender.
Have students brainstorm some of the gender stereotypes they are aware of before showing the videos below.
Videos to share with students when discussing gender stereotyping:
People have occasionally felt pressure to act or look a certain way based on their gender. This pressure can make people unhappy, if they are being asked to be or act in a way that does not match who they really are. Today people have more freedom than ever to express themselves in ways that feel true to who they are, regardless of their gender.
Children on Gender Stereotyping
Childhood Gender Roles in Adult Life
Gender Stereotyping (girls):
#likeagirl
Target Women: by Sarah Haskins
Demonstrating the power of marketing to target specific demographics for use in their advertising. Sarah Haskins has a series of videos on Youtube.
An amusing eye opening look at marketing yogurt.
Video ted talk on portrayals of women in the media
‘Everything that’s wrong with women in the media’ | Holly Baxter | ‘insecurity as a marketing tool’
TEDxYouth@Manchester
FCB Inferno, the agency behind This Girl Can, continue their #QueenRules initiative with a film that raises important questions about what we subconsciously teach children about gender. The social experiment film aimed to see how adults would deal with gender bias when the cards are on the table. Would they blindly teach children that boys are better than girls? Or would they change the rules? Inspired by a real conversation with a five-year-old girl about why Kings were ‘better’ than Queens, we asked adults to teach a small girl a simple card game. But when explaining why Kings outrank Queens, it was the adults that learned something far more important. The Queen Rules project launched on International Women’s Day as a new way to play cards where Queen outranks King. Simultaneous live events and poker tournaments took place around the world to mark the official launch of the new rules. The players used limited edition decks of cards illustrated by sixteen female artists to celebrate powerful women of all different shapes and sizes. The film also supports Equal Representation for Actresses. Queen Rules is an official friend of International Women’s Day. The agency is challenging people everywhere to change how they think and play with the new rules
