Gender Stereotyping:

Gender stereotyping occurs when we consciously or unconsciously assign traits, characteristics or expectations to a gender.

Have students brainstorm some of the gender stereotypes they are aware of before showing the videos below.

Videos to share with students when discussing gender stereotyping:

Childhood Gender Roles in Adult Life

Gender Stereotyping- Girls: #likeagirl

Target Women by Sarah Haskins

Demonstrating the power of marketing to target specific demographics for use in their advertising.  Sarah Haskins has a series of videos on Youtube.

An amusing eye opening look at marketing yogurt.

Video Ted Talk on Portrayals of Women in the Media

‘Everything that’s wrong with women in the media’ | Holly Baxter | ‘insecurity as a marketing tool’

TEDxYouth@Manchester

Gender Stereotyping- Boys